Dear Artists-Friends,
Warm grettings!

      When I conceived the London Biennale, I thought of the simplest way artists from all over the world could register for free as members of the London Biennale: and this is thus: for every artist to make an arrow of any material and of any size and to have the words "London Biennale" (and date of each biennale, e. g., 2000 and 2002) together with the artist's name inscribed on the arrow, and for three copies of a photograph (or collage, photomontage, or digital image) of the artist with the arrow and the statue of Eros at Piccadilly Circus to be sent to me. This one requirement for registering for free in the London Biennale is mentioned in the first letter I sent to various artists and to Harald Szeemann, director of the Venice Biennale, Rene Block, formerly director of the Istanbul Biennial , and Isabel Carlos, currently director of the Sydney Biennial. It was mentioned in several press articles announcing the beginning of the London Biennale. Press items about the start of  the London Biennale appeared in Art Forum (New York), Flash Art (Milano), the Art Newspaper (London) and the news bulletin of Salle de Bains (Rotterdam).

      Other news items appeared in articles in various parts of the world. The Eros statue is a long-standing icon of London. Eros is the god of Love. The arrow signifies both movement and direction, and could symbolise a different thing for each and every artist. In my case, the arrow's trajectory defines the imaginary and real path to creative transcendance.

      Many artists who wish to participate in the London Biennale cannot personally come to London due to various reasons. Making the arrow and sending their photos to me mean they become bona fide members of the London Biennale. Artists living abroad, including those who far from London in the English countryside, are therefore able to organise events and exhibitions directly linked to the London Biennale through their personal Eros-Arrows. This has happened several times already and continue to happen in many parts of the world.

      I hope this information makes it clear for London Biennale artists the origin of the idea of the arrow and its reason for being and becoming.

Best wishes, everyone!
      Yours in creation,
      David Medalla
       Founder & President of the London Biennale

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